You may have witnessed a sudden drop in the number of subscribers on YouTube. It is because YouTube is actively removing spam subscriptions from their platform.
Google said that they regularly check the authenticity of the accounts on YouTube and remove the accounts that looks suspicious. It means that they not only deactivate the spam accounts but also remove their subscription from every channel they are subscribed to.
The most recent cleansing drive was performed on December 13th. So if you noticed a drop in the number of subscribers, this might be the reason why.
Upon contacting, they said –
“Removing spam from the platform helps ensure that YouTube remains a fair playing field for everyone and should result in higher confidence that you’re organically building a community of authentic fans”.
However, Google is not keeping the channels in dark. They are showing a banner on YouTube studio & Classic Creator Studio which informs the affected channel about the removal of spam subscribers.
You maybe wondering that how Google decides that which account is spam. Here’s their answer:
“We use a mix of industry leading techniques and proprietary technology to identify spam on the platform. Often, these types of actions are meant to make channels look more popular than they actually are”.
Google explained that it will not affect the watch time since they were spam and wouldn’t have watched the videos in the first place. So you will only loose numbers of subscribers and not the number of actual viewers.
Your biggest concern would be falling below the 1000 subscription threshold required to qualify for the YouTube Partner Program because that’s the only way most of the YouTubers get paid. Addressing this concern, Google stated that:
“Channels that had a high percentage of spam and fall below 1,000 subscribers will no longer meet the minimum requirement for YPP and will be removed from the program. They are encouraged to reapply once they’ve rebuilt their subscribers organically. You can learn about how to apply for YPP here.”
If your subscriber count fell below the YPP 1000 minimum, then there’s nothing you can do to gain those back. You should focus on getting new subscribers instead. And to avoid this type of sudden shock in future, make sure that they are not spam from your end. If you need more information, we recommend reading this article by Google.