Outbound marketing is interruptive just like other forms of traditional marketing. Like billboards interrupting your focus on driving, a telemarketer interrupting your dinner, or a commercial interrupting your show or movie – email marketing can have the same effect if not done correctly.
Inbound marketing gives the customer more control. It’s the business’s job to nurture the potential customer with valuable information and to keep the conversation engaging. Once the customer is ready to buy, they will come running to you for your product or services.