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The beginning of the new decade and the new year saw another major core update from Google known as the “January 2020 Core Update.” This core update began on 13th January and continued to roll out till a few weeks later. Google shared the update via Twitter, in a fashion similar to what we have […]
If you or any of your clients has a mobile business, like plumbing service, landscapers or any business that is always on the move – we have good news for you. Google wants to help those who service multiple areas by showing their service area & business information on Google Search and Maps. You can […]
You can now advertise on YouTube via Google Text Ads. Google has now completed the full circle. From shopping ads to location extension and now text ads on “YouTube’s” search result. A 360-degree advertising platform indeed. What exactly is high Facebook Ads Frequency & how you can optimize it. Advertisers are utilizing Google shopping ads […]
The messaging feature on GMB app relied on their own Google Allo, a messaging app that is about to be discontinued by Google in March 2019. Which means that messaging feature will no longer be available unless Google comes up with some other alternatives. It will cause major inconvenience to both agencies and small business […]
Although most of us in the industry already knew (without even a hard proof) that click-through rate does affect the ranking of a site. But now we have got the proof. Wall Street Journal has obtained an integral Google document via the US Freedom of Information Act that says the Google indeed uses CTR as […]
If you run a business that relies on local search traffic for the majority of your custom, Yelp is an essential asset to your business’ online strategy. Fortunately for you, businesses can also establish a presence on Yelp to communicate with the community of users built up on the app. This puts you in the […]
Google My Business itself is not a public-facing, searchable directory (such as Yelp), BUT your listing on Google My Business is what many other public-facing, searchable directories pull from. This includes Google Maps, which has become its own hybrid form of a review site/business directory/navigation service. Your Google My Business listing can also impact your […]
How to adapt voice search in your SEO strategy and what are we doing for Voice Search Optimization. Voice Search is undeniably growing at a rapid pace, and for good reason — it’s fast, convenient, allows you to search on the go, and it’s becoming part of the devices that consumers are using. It has […]
You may have witnessed a sudden drop in the number of subscribers on YouTube. It is because YouTube is actively removing spam subscriptions from their platform. Google said that they regularly check the authenticity of the accounts on YouTube and remove the accounts that looks suspicious. It means that they not only deactivate the spam […]
It’s no secret that customer reviews are important to ALL businesses. People vale customer reviewers as much as personal recommendations. However, old reviews may not be as important as the new ones as reported in our earlier article. The freshness of the review matters a lot. So it came as no surprise when Yelp decided […]
