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If you run a business that relies on local search traffic for the majority of your custom, Yelp is an essential asset to your business’ online strategy. Fortunately for you, businesses can also establish a presence on Yelp to communicate with the community of users built up on the app. This puts you in the driver’s seat where your business is concerned, and allows you to harness this incredible platform to grow your customer base.
Let’s Get Started
If your business has been recently established, you may not even be listed on Yelp. Fortunately, the app has a comprehensive infrastructure for helping you register your business, or take control of it if it has already been listed on the app.
Yelp for Business Owners: 3 Versions to Choose From
While most of the best practices for Yelp for business owners above are available on the free subscription to Yelp, there are available three different versions to you.
1. The free version allows you to claim your business and establish your profile among the Yelp community. You’ll have some control over the content that’s on your profile, and the ability to upload your own photos and respond to reviews. Yelp describes this level as allowing you to do the following:
2. The next product offered for Yelp for business owners is a paid service, called “Page Upgrades.” As Yelp describes, this version allows you to “turn visitors into customers.” Basically, this version allows for more customization than the free version, as you can add call-to-actions and remove your competitors’ ads. Here’s what Yelp says this version can do:
3. And finally, the most expensive version of Yelp for business owners is the Yelp Advertising product.
This product is pretty straightforward – it allows you to set up ads on the Yelp app. With this account, you can customize all your ads on Yelp. You’ll also have access to customer support to help you with your advertising efforts. Here’s how Yelp describes this level:
As part of Enhanced Yelp
optimization, one should aim for a Verified Yelp listing.
To verify that you are the owner of your business, Yelp may call the number listed on your business page and prompt you to enter a verification code. Please ensure you are at your place of business to answer this phone call. To claim your business, click on the “Claim your Business” option next to your business. You will be required to give your email address. Once that is done, you will receive an automated phone call to the number mentioned in the listing. If the listing has a wrong phone number, you will have to send a request to Yelp to change it before they call you.
A verified Yelp listing allows you to update following things
Under this section, add your business’s opening hours.If your business stays closed on a particular day, choose that option. Also, if your business is closed temporarily, fill out this form to let customers know that your business is closed and until when.
Utilize our proprietary Dashboard Review Widget as well as our Survey Module to get positive reviews for your business listing on Google and Yelp.