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It’s more than an obvious fact that consumers are most likely going to rely on newer reviews than the older ones. Also, in comparison with older people, younger individuals greatly depend on reviews for a number of things.
What’s so surprising in this, you would ask? A new study has not only proved these facts but has also come up with some insightful metrics indicating the year after year changes.
A Local Consumer Review Survey published by BrightLocal last month, revealed that reviews are critical to the decision making process of consumers choosing goods and services from local businesses.
The below screenshot indicates a strong correlation between the trends and the age of the consumer.
It’s nothing of a surprise that consumers aged 18-34 grew up in the online era. While those older than them grew up taking recommendations from friends and neighbors.
However, it all comes to the same point, people still consider reviews. The only difference over the years is that they are now digitized and available online for everyone to see other than just your friends or neighbors.
Key Findings of The Study
In case you are looking for stats and in depth details, read the Full Report and for takeaway points, follow our Actionable Strategy based on the findings of the report.
So be open to reviews and deliver what your customers are looking for! If you’re looking for genuine reviews, we highly recommend you to check out our proprietary “Review Widget” which helps you get positive reviews on Google and Yelp. Not only that, it automatically filters out negative reviews being displayed on your website thus enabling better customer experience.